The impact of corporate social responsibility on brand equity : study case on Mobilis telecommunication company
Other Title(s)
تأثير المسؤولية الاجتماعية للشركات على قيمة العلامة التجارية : دراسة حالة على شركة موبيليس للاتصالات
Joint Authors
Bu Ukkaz, Hajir
Rahmani, Yusuf Zakariyya
Source
مجلة الدراسات الاقتصادية الكمية : دورية علمية سنوية محكمة
Publisher
University Kasdi Merbah Ouargla
Publication Date
2018-12-31
Country of Publication
Algeria
No. of Pages
10
Main Subjects
Business Administration
Economy and Commerce
Topics
English Abstract
The purpose of this research is to find out about the impact of corporate social Responsibility activities on Brand Equity by examining the correlation between corporate social Responsibility and Brand Equity.
Brand Equity being a dependent variable in this research is measured by its dimensions like Brand loyalty, Brand awareness, Brand Association, Perceived Quality and independent variable corporate social responsibility toward stockholders, environment, customer, and local community.
Telecommunication companies in Algeria are doing CSR activities in order to provide sustainable social development benefits to the society in which they operating, A case study of leading Telecommunication Company Mobilis was conducted.
Results showed that social responsible activities of a firm enhance the brand equity and that there is a very strong correlation between CSR and Brand Equity, Mobilis Company is investing and managing their CSR initiatives for the well being of the society.
Data Type
Conference Papers
Record ID
BIM-1243771
American Psychological Association (APA)
Bu Ukkaz, Hajir& Rahmani, Yusuf Zakariyya. 2018-12-31. The impact of corporate social responsibility on brand equity : study case on Mobilis telecommunication company. International Forum : Outstanding Performance of Organizations and Governments, Business Ethics and Social Responsibility (3th : 2017 : University Ouargla, Algeria). . Vol. 4, no. 1 (2018), pp.73-82.ورقلة، الجزائر : جامعة قاصدي مرباح ورقلة،.
https://search.emarefa.net/detail/BIM-1243771
Modern Language Association (MLA)
Bu Ukkaz, Hajir& Rahmani, Yusuf Zakariyya. The impact of corporate social responsibility on brand equity : study case on Mobilis telecommunication company. . ورقلة، الجزائر : جامعة قاصدي مرباح ورقلة،. 2018-12-31.
https://search.emarefa.net/detail/BIM-1243771
American Medical Association (AMA)
Bu Ukkaz, Hajir& Rahmani, Yusuf Zakariyya. The impact of corporate social responsibility on brand equity : study case on Mobilis telecommunication company. . International Forum : Outstanding Performance of Organizations and Governments, Business Ethics and Social Responsibility (3th : 2017 : University Ouargla, Algeria).
https://search.emarefa.net/detail/BIM-1243771
