The effect of facebook marketing on brand engagement : the role of demographics and psycho graphics : an empirical study on smartphone users in Egypt
By: Hilal, Umniyah Abd al-Azim Abd al-Halim. Journal of Faculty of Commerce for Scientific Research. Vol. 56, no. 1 (Jan. 2019), pp.1-42, 42 p.
Subjects: Marketing; Smartphones; Social media; Social networking Web sites; Trademarks