The effect of CSR on brand image, brand attitude, and loyalty : case study on banking sector in Saudi Arabia and NCB
By: Hassan, Muhammad; Ibn Ladin, Mayy Umar. Journal of Faculty of Commerce for Scientific Research. Vol. 56, no. 2 (Apr. 2019), pp.225-260, 36 p.
Subjects: Brand loyalty; Case studies; Law; Social responsibility; Trademarks