Evaluating innovation activities in hotels using importance performance analysis
By: Ibrahim, Yasir; Abbas, Tamir Muhammad; Fahmi, Nuran S.. Journal of the Faculty of Tourism and Hotels-University of Sadat City. Vol. 5, no. 2, p. 1 (Dec. 2021), pp.108-127, 20 p.
Subjects: Hotel industry; Marketing; Performance appraisal; Trademarks; Variance analysis