The impact of marketing deception on the purchase decision : a sample of consumers in the city of Batna
By: Ismail, Bin Dilmi; Bersouli, Fawziyah. Revue des sciences humaines de l'université Oum El Bouaghi. Vol. 10, no. 1 (Jun. 2023), pp.101-115, 15 p.
Subjects: Algeria; Batna (State); Deception; Marketing; Purchasing