The impact of marketing deception on the purchase decision : a sample of consumers in the city of Batna
Other Title(s)
الخداع التسويقي و أثره في القرار الشرائي : عينة من المستهلكين بمدينة باتنة
Joint Authors
Bersouli, Fawziyah
Ismail, Bin Dilmi
Source
Revue des sciences humaines de l'université Oum El Bouaghi
Issue
Vol. 10, Issue 1 (30 Jun. 2023), pp.101-115, 15 p.
Publisher
Larbi Ben M'hidi Oum el-Bouaghi University
Publication Date
2023-06-30
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Topics
Abstract AR
هدفت هذه الدراسة إلى تبيان أثر الخداع التسويقي بأبعاده و أثره في القرار الشرائي للمستهلك بمدينة باتنة، و لتحقيق هذه الغاية قمنا باستخدام الاستبيان كأداة لجمع البيانات و اعتماد برنامج الحزم الإحصائي SPSS في تحليل البيانات، من أهم نتائج الدراسة تسجيل أثر ذو دلالة معنوية لأبعاد الخداع التسويقي على القرار الشرائي للمستهلك.
و بناء على نتائج الدراسة تم التوصل إلى ضرورة توعية المسوقين بخطورة اللجوء إلى الخداع التسويقي، و ضرورة توفير وسائل رقابية.
Abstract EN
The present study aims to shed light on the impact of marketing deception in its various dimensions on the purchasing decision of the consumer in the city of Batna.
moreover, based on the data that was analyzed by the statistical package SPSS, we found that one of the most important results of the study was to record a significant effect of the dimensions of marketing deception on the purchasing decision of the consumer.
based on the results of the study, a number of recommendations were reached, the most important of which is the need to educate marketers about the dangers of resorting to marketing deception and the need to provide control measures to reduce and prevent it.
American Psychological Association (APA)
Ismail, Bin Dilmi& Bersouli, Fawziyah. 2023. The impact of marketing deception on the purchase decision : a sample of consumers in the city of Batna. Revue des sciences humaines de l'université Oum El Bouaghi،Vol. 10, no. 1, pp.101-115.
https://search.emarefa.net/detail/BIM-1483087
Modern Language Association (MLA)
Ismail, Bin Dilmi& Bersouli, Fawziyah. The impact of marketing deception on the purchase decision : a sample of consumers in the city of Batna. Revue des sciences humaines de l'université Oum El Bouaghi Vol. 10, no. 1 (Jun. 2023), pp.101-115.
https://search.emarefa.net/detail/BIM-1483087
American Medical Association (AMA)
Ismail, Bin Dilmi& Bersouli, Fawziyah. The impact of marketing deception on the purchase decision : a sample of consumers in the city of Batna. Revue des sciences humaines de l'université Oum El Bouaghi. 2023. Vol. 10, no. 1, pp.101-115.
https://search.emarefa.net/detail/BIM-1483087
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 114-115
Record ID
BIM-1483087