The Role of 4Rs Marketing Mix in Enhancing Customer Trust: a field study in popular credit bank of Algeria (CPA)
By: Si Yahya, Samirah; Sibti, Jiribi. Journal of Financial, Accounting and Managerial Studies. Vol. 9, no. 2 (Dec. 2022), pp.595-614, 20 p.
Subjects: Algeria; Consumer confidence; Customer relations; Marketing mix; Popular Loan Bank