The Role of 4Rs Marketing Mix in Enhancing Customer Trust: a field study in popular credit bank of Algeria (CPA)
Other Title(s)
دور المزيج التسويقي (4Rs) في تحسين ثقة العملاء: دراسة ميدانية في بنك القرض الشعبي الجزائري
Joint Authors
Si Yahya, Samirah
Sibti, Jiribi
Source
Journal of Financial, Accounting and Managerial Studies
Issue
Vol. 9, Issue 2 (31 Dec. 2022), pp.595-614, 20 p.
Publisher
Université Larbi Ben M'hidi Oum El Bouaghi Laboratoire COFIFAS
Publication Date
2022-12-31
Country of Publication
Algeria
No. of Pages
20
Main Subjects
Topics
Abstract AR
هدفت الدراسة إلى تسليط الضوء على أهمية ودور المزيج التسويقي (4Rs) في تحسين ثقة العملاء في البنوك ضمن بيئة تنافسية، هذا يجعلها أكثر ارتباطا بنهج التسويق بالعلاقات الذي يهتم ببناء وتطوير ثقة العملاء كأساس جوهري لاستمرار العلاقة.
تم إجراء مسح على عينة من عملاء بنك القرض الشعبي الجزائري (CPA) وأظهرت النتائج أن هناك علاقة ذات دلالة إحصائية بين عناصر المزيج التسويقي (4Rs) وثقة العملاء.
كما أشارت الدراسة إلى أن الاعتماد على عناصر المزيج التسويقي يؤثر بشكل إيجابي على ثقة العميل.
Abstract EN
The study aimed to highlight on the importance and role of the4rs marketing mix in enhancing customer trust in banks within a competitive environment.
this study aims to highlight the importance of the 4rs marketing mix in enhancing customer trust in banks that operate in a competitive environment.
this makes it more relevant to the relationship marketing approach, which is concerned with building and developing customer trust as an essential foundation for the continuation of the relationship.
a survey was conducted on a sample of customers of the popular credit bank of Algeria (CPA), and the results showed that there is a statistically significant relationship between the 4rs marketing mix and customer trust.
the study also indicated that reliance on the elements of the marketing mix positively affects customer trust.
American Psychological Association (APA)
Si Yahya, Samirah& Sibti, Jiribi. 2022. The Role of 4Rs Marketing Mix in Enhancing Customer Trust: a field study in popular credit bank of Algeria (CPA). Journal of Financial, Accounting and Managerial Studies،Vol. 9, no. 2, pp.595-614.
https://search.emarefa.net/detail/BIM-1467876
Modern Language Association (MLA)
Si Yahya, Samirah& Sibti, Jiribi. The Role of 4Rs Marketing Mix in Enhancing Customer Trust: a field study in popular credit bank of Algeria (CPA). Journal of Financial, Accounting and Managerial Studies Vol. 9, no. 2 (Dec. 2022), pp.595-614.
https://search.emarefa.net/detail/BIM-1467876
American Medical Association (AMA)
Si Yahya, Samirah& Sibti, Jiribi. The Role of 4Rs Marketing Mix in Enhancing Customer Trust: a field study in popular credit bank of Algeria (CPA). Journal of Financial, Accounting and Managerial Studies. 2022. Vol. 9, no. 2, pp.595-614.
https://search.emarefa.net/detail/BIM-1467876
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references: p. 611--614
Record ID
BIM-1467876
