Using bank's marketing mix to promoting green investment in Algeria

الملخص EN

The aim of this study is to empirically examine the relationship between the Algerian banks' marketing mix and the promoting of green investment.

This study was conducted based on a psychometrically validated questionnaire designed and distributed to a random sample of 20 Algerian banks.

The response rate was 60%.

We used statistical methods to analyze the three principal hypotheses developed.

In particularly, we found that: (H1) Algerian banks have adopted strategies to guide investors towards green investment.

(H2) There is a relationship between Algerian banks marketing mix and the promoting of green investments.

(H3) There is a statistically significant difference amongst Algerian banks due to type determinant (Public, private or mixed).