Using bank's marketing mix to promoting green investment in Algeria
Joint Authors
Source
Issue
Vol. 8, Issue 2 (31 Dec. 2020), pp.162-175, 14 p.
Publisher
University of 20 August 1955 Skikda Faculty of Economic Commerce and Management Sciences
Publication Date
2020-12-31
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Topics
Abstract EN
The aim of this study is to empirically examine the relationship between the Algerian banks' marketing mix and the promoting of green investment.
This study was conducted based on a psychometrically validated questionnaire designed and distributed to a random sample of 20 Algerian banks.
The response rate was 60%.
We used statistical methods to analyze the three principal hypotheses developed.
In particularly, we found that: (H1) Algerian banks have adopted strategies to guide investors towards green investment.
(H2) There is a relationship between Algerian banks marketing mix and the promoting of green investments.
(H3) There is a statistically significant difference amongst Algerian banks due to type determinant (Public, private or mixed).
American Psychological Association (APA)
Ibn Mansur, Layla& Ajali, Dalal. 2020. Using bank's marketing mix to promoting green investment in Algeria. Economic Researcher Review،Vol. 8, no. 2, pp.162-175.
https://search.emarefa.net/detail/BIM-1007528
Modern Language Association (MLA)
Ibn Mansur, Layla& Ajali, Dalal. Using bank's marketing mix to promoting green investment in Algeria. Economic Researcher Review Vol. 8, no. 2 (Dec. 2020), pp.162-175.
https://search.emarefa.net/detail/BIM-1007528
American Medical Association (AMA)
Ibn Mansur, Layla& Ajali, Dalal. Using bank's marketing mix to promoting green investment in Algeria. Economic Researcher Review. 2020. Vol. 8, no. 2, pp.162-175.
https://search.emarefa.net/detail/BIM-1007528
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 175
Record ID
BIM-1007528
