أثر أخلاقيات التسويق على بناء الصورة الذهنية لدى زبائن خدمة الهاتف النقال موبيليس بولاية قسنطينة

الملخص EN

This study aims to identify the impact of marketing ethics on building the image of company through its dimensions namely (cognitive, affective , behavioral) , which that the marketing ethics as a philosophy emerging in marketing dedicate social and ethical responsibility activity in marketing to achive customers satisfaction through building a positive image in their minds.

In order to achieve the purpose of this study a random sample of 120 customers of Mobilis.

It is found out from the empirical study that even though Mobilis Company is ethical responsible in marketing, its customers are undifferentiated.

They are enable to construct a clear understanding of the company’s efforts towards this emerging philosophy.