The impact of e-service quality's dimensions on consumer attitudes - empirical study

الملخص EN

The objective of this study is to identify the impact of the different dimensions of electronic quality of service on consumer attitudes, and particularly on their purchase intentions and on their attitude to revisit the site or not.

A questionnaire was administered online to users of the Jumia site.

The results highlight the main dimensions of the quality of service of a merchant site and verify their relationship with consumers' attitudes towards online shopping and towards the website.