أثر أبعاد جودة الموقع الإلكتروني في تحقيق رضا العملاء : دراسة حالة مؤسسة اتصالات الجزائر

الملخص EN

The study aimed to know the effect of the web site quality of the Algeria Telecom Company on achieving clients satisfaction in the wilaya of Tlemcen.

To achieve the study goals, the approved WebQual model was used to measure the quality of the websites, and a questionnaire was distributed to study sample represented in 272 clients.

To analyze the results, a statistical package for social sciences program SPSS V20 was used.

The study found that there was a significant correlation relationship with Pearson correlation coefficient of 0, 953 between the dimensions of website quality (Uesfulness, Ease of use, Entertainment, Complimentary relationship) and achieving clients satisfaction.

The study also showed a statistically significant effect of the dimensions of the website quality in achieving clients satisfaction is at α≤0, 05.