The importance of strategic communication in the organization

الملخص EN

In this article we will try to shed light on strategic communication, which is a new topic in the field of information and communication science, and this is by first introducing it and its pillars and removing the confusion between it and the communication strategy, which is a topic that is somewhat far away from strategic communication.

To this end, we have read in some articles from American magazines that have been interested in this topic, especially since strategic communication is a very important specialty in the United States of America and is considered one of the leading countries in this field.

The fundamental question underlying this study is: What is the importance of strategic communication within the organization?