The importance of strategic communication in the organization

Other Title(s)

أهمية الاتصال الاستراتيجي في المنظمة

Author

Dwidah, Aminah

Source

La revue de la Communication et du Journalisme

Issue

Vol. 7, Issue 2 (31 Dec. 2020), pp.21-30, 10 p.

Publisher

High National School of Journalism and information sciences

Publication Date

2020-12-31

Country of Publication

Algeria

No. of Pages

10

Main Topic

Media and Communication

Topics

Abstract EN

In this article we will try to shed light on strategic communication, which is a new topic in the field of information and communication science, and this is by first introducing it and its pillars and removing the confusion between it and the communication strategy, which is a topic that is somewhat far away from strategic communication.

To this end, we have read in some articles from American magazines that have been interested in this topic, especially since strategic communication is a very important specialty in the United States of America and is considered one of the leading countries in this field.

The fundamental question underlying this study is: What is the importance of strategic communication within the organization?

American Psychological Association (APA)

Dwidah, Aminah. 2020. The importance of strategic communication in the organization. La revue de la Communication et du Journalisme،Vol. 7, no. 2, pp.21-30.
https://search.emarefa.net/detail/BIM-1022901

Modern Language Association (MLA)

Dwidah, Aminah. The importance of strategic communication in the organization. La revue de la Communication et du Journalisme Vol. 7, no. 2 (2020), pp.21-30.
https://search.emarefa.net/detail/BIM-1022901

American Medical Association (AMA)

Dwidah, Aminah. The importance of strategic communication in the organization. La revue de la Communication et du Journalisme. 2020. Vol. 7, no. 2, pp.21-30.
https://search.emarefa.net/detail/BIM-1022901

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 29-30

Record ID

BIM-1022901