The impact of marketing innovation on improving the quality of tourism service : case study of Sidi Yahia Boat

الملخص EN

This research aims to change the mentality and mechanisms by which the active agents in the Algerian tourism sector's work, from private and state-owned enterprises, with new mechanisms based on innovation, through which many objectives can be achieved.

The most important of which is to improve the efficiency of tourism institutions and increase their effectiveness.

That can be achieved through the adoption of marketing innovation in its tourism programs, as well as trying to qualify the active sttaf in the tourism sector, being the most important link in the way of providing service to the tourist customer.

Supposedly, that will take place after training this cadre on the adoption of the concept of marketing innovation, and most important of all is to improve the image of Algeria Tourist destination, and change the pessimistic outlook that accompanied the Algerian tourism long ago.

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