The impact of personal selling on customer purchasing behavior : case study of the mobile operator Mobilis

الملخص EN

The study aimed to examine the impact of personal selling on customer purchasing behavior.

To achieve the objectives of the study, hypotheses were formulated and tested on a sample of the targeted community consisting of 57 respondents.

The questionnaire, therefore, was distributed and collected the data through a 5points Likert scale.

The results of the study showed that personal selling have a positive and significant impact on consumer purchasing behavior.

Also, the results showed that salespersons possess the ability to attract consumers in a compelling and eye-catching style, which contributed to strengthening his endeavor to satisfy consumer services.