The impact of personal selling on customer purchasing behavior : case study of the mobile operator Mobilis
Other Title(s)
أثر البيع الشخصي على السلوك الشرائي للمستهلك : دراسة حالة متعامل الهاتف النقال موبيليس
Author
Source
Issue
Vol. 12, Issue 2 (s) (31 Dec. 2021), pp.168-185, 18 p.
Publisher
Université Djilali Bounaama Khemis Miliana Laboratoire de L'economie Numerique
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
18
Main Subjects
Topics
Abstract EN
The study aimed to examine the impact of personal selling on customer purchasing behavior.
To achieve the objectives of the study, hypotheses were formulated and tested on a sample of the targeted community consisting of 57 respondents.
The questionnaire, therefore, was distributed and collected the data through a 5points Likert scale.
The results of the study showed that personal selling have a positive and significant impact on consumer purchasing behavior.
Also, the results showed that salespersons possess the ability to attract consumers in a compelling and eye-catching style, which contributed to strengthening his endeavor to satisfy consumer services.
American Psychological Association (APA)
Umari, Aishah. 2021. The impact of personal selling on customer purchasing behavior : case study of the mobile operator Mobilis. Revue Nouvelle Economie،Vol. 12, no. 2 (s), pp.168-185.
https://search.emarefa.net/detail/BIM-1025838
Modern Language Association (MLA)
Umari, Aishah. The impact of personal selling on customer purchasing behavior : case study of the mobile operator Mobilis. Revue Nouvelle Economie Vol. 12, no. 2 (s) (2021), pp.168-185.
https://search.emarefa.net/detail/BIM-1025838
American Medical Association (AMA)
Umari, Aishah. The impact of personal selling on customer purchasing behavior : case study of the mobile operator Mobilis. Revue Nouvelle Economie. 2021. Vol. 12, no. 2 (s), pp.168-185.
https://search.emarefa.net/detail/BIM-1025838
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1025838