أثر جودة الخدمات المصرفية على تحقيق رضى الزبون المصرفي : دراسة حالة بنك الفلاحة و التنمية الريفية وكالة عين و سارة

الملخص EN

The aime of this study is to introduce the importance of the qualité pf banking services and their impact on the level of satisfaction of the banking customer for banks in general.

end algerien banks in particular.

And what qualité of banking service can achieve as adventages for the banking anstitutions.

end for the country as whole.

Having examined the realité of banking services at the agricultur and rual development bank in ain oussarah Algeria.

The reaserchers reached a set of conclusion and recommendations that emphasize the importance of achieving the qualité of banking services