Anticiper les conflits, et la gestion de crise : par la communication sensible

الملخص EN

According to "Thierry libaert", crisis communication is an integral part of the sensitive communication of a pro active or even "offensive" (and not reactive) version of the communication policy.

From this, the mission of the communicators is to anticipate a threat (real or potential) to the organization's essential interests (legislative changes in perspective modifying, for example, taxation or other operating rules, reorganization decision having to have a serious impact on the staff, relocation, .

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Faced with such eventualities, the organization can mobilize its forces either to defeat or mitigate the scope of the project that may concern it, or to promote another project, more in line with its interests.

This is what is sometimes called "sensitive communication" So, our article aims at determining the strategy of anticipation of the crisis by the use of sensitive communication in order to limit or stop the preliminary phase of a given crisis.