Environmental responsibility in Algerian TV ads, reality and prospects

الملخص EN

This research is meant to show the new direction in the world that depends on adoping the environmental dimension in various institutional activities besides to look in status of algerien televisions advertisment and the embodiment of the environmental responsabilities in it.

This study concluded that the advertising in algeria is still bounded by some rules that negativitely affecte dits quality.

Also the embodiment of the environmental dimension is limited in the awarness advertissment that the state lunched to guide energitical resources where most of institution that realy produce green products are still ignoring the importance of showing the environmental dimension in their advertissments and what it could acheive of benefits and rising in their incomes.