A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing
المؤلفون المشاركون
Yan, Wei
Li, Youwei
Wu, Ying
Palmer, Mark
المصدر
Discrete Dynamics in Nature and Society
العدد
المجلد 2016، العدد 2016 (31 ديسمبر/كانون الأول 2016)، ص ص. 1-18، 18ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2016-06-12
دولة النشر
مصر
عدد الصفحات
18
التخصصات الرئيسية
الملخص EN
Organizing and managing channels of distribution is an important marketing task.
Due to the emergence of electronic commerce on the Internet, e-channel distribution systems have been adopted by many manufacturers.
However, academic and anecdotal evidence both point to the pressures arising from this new e-channel manufacturing environment.
Question marks therefore remain on how the addition of this e-channel affects the traditional marketing strategies of leasing and selling.
We set up several two-period dual-channel models in which a manufacturer sells a durable product through both a manufacturer-owned e-channel and an independent reseller (leaser) who adopts selling (leasing) to consumers.
Our main results indicate that, direct selling cost aside, product durability plays an important role in shaping the strategies of all members.
With either marketing strategy, the additional expansion of an e-channel territory may secure Pareto gains, in which all members benefit.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Yan, Wei& Li, Youwei& Wu, Ying& Palmer, Mark. 2016. A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing. Discrete Dynamics in Nature and Society،Vol. 2016, no. 2016, pp.1-18.
https://search.emarefa.net/detail/BIM-1103384
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Yan, Wei…[et al.]. A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing. Discrete Dynamics in Nature and Society No. 2016 (2016), pp.1-18.
https://search.emarefa.net/detail/BIM-1103384
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Yan, Wei& Li, Youwei& Wu, Ying& Palmer, Mark. A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing. Discrete Dynamics in Nature and Society. 2016. Vol. 2016, no. 2016, pp.1-18.
https://search.emarefa.net/detail/BIM-1103384
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1103384
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر