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A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing
Joint Authors
Yan, Wei
Li, Youwei
Wu, Ying
Palmer, Mark
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2016, Issue 2016 (31 Dec. 2016), pp.1-18, 18 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2016-06-12
Country of Publication
Egypt
No. of Pages
18
Main Subjects
Abstract EN
Organizing and managing channels of distribution is an important marketing task.
Due to the emergence of electronic commerce on the Internet, e-channel distribution systems have been adopted by many manufacturers.
However, academic and anecdotal evidence both point to the pressures arising from this new e-channel manufacturing environment.
Question marks therefore remain on how the addition of this e-channel affects the traditional marketing strategies of leasing and selling.
We set up several two-period dual-channel models in which a manufacturer sells a durable product through both a manufacturer-owned e-channel and an independent reseller (leaser) who adopts selling (leasing) to consumers.
Our main results indicate that, direct selling cost aside, product durability plays an important role in shaping the strategies of all members.
With either marketing strategy, the additional expansion of an e-channel territory may secure Pareto gains, in which all members benefit.
American Psychological Association (APA)
Yan, Wei& Li, Youwei& Wu, Ying& Palmer, Mark. 2016. A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing. Discrete Dynamics in Nature and Society،Vol. 2016, no. 2016, pp.1-18.
https://search.emarefa.net/detail/BIM-1103384
Modern Language Association (MLA)
Yan, Wei…[et al.]. A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing. Discrete Dynamics in Nature and Society No. 2016 (2016), pp.1-18.
https://search.emarefa.net/detail/BIM-1103384
American Medical Association (AMA)
Yan, Wei& Li, Youwei& Wu, Ying& Palmer, Mark. A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing. Discrete Dynamics in Nature and Society. 2016. Vol. 2016, no. 2016, pp.1-18.
https://search.emarefa.net/detail/BIM-1103384
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1103384