Online Cooperative Promotion and Cost Sharing Policy under Supply Chain Competition
المؤلفون المشاركون
E, Erjiang
Peng, Geng
Chen, Qinghong
Tian, Xin
المصدر
Mathematical Problems in Engineering
العدد
المجلد 2016، العدد 2016 (31 ديسمبر/كانون الأول 2016)، ص ص. 1-11، 11ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2016-02-25
دولة النشر
مصر
عدد الصفحات
11
التخصصات الرئيسية
الملخص EN
This paper studies online cooperative promotion and cost sharing decisions in competing supply chains.
We consider a model of one B2C e-commerce platform and two supply chains each consisting of a supplier and an online retailer.
The problem is studied using a multistage game.
Firstly, the e-commerce platform carries out the cooperative promotion and sets the magnitude of markdown (the value of e-coupon).
Secondly, each retailer and his supplier determine the fraction of promotional cost sharing when they have different bargaining power.
Lastly, the retailers decide whether to participate in the cooperative promotion campaign.
We show that the retailers are likely to participate in the promotion if consumers become more price-sensitive.
However, it does not imply that the retailers can benefit from the price promotion; the promotion decision game resembles the classical prisoner’s dilemma game.
The retailers and suppliers can benefit from the cooperative promotion by designing an appropriate cost sharing contract.
For a supply chain, the bargaining power between supplier and retailer, consumer price sensitivity, and competition intensity affect the fraction of the promotional cost sharing.
We also find that equilibrium value of e-coupon set by the e-commerce platform is not optimal for all the parties.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
E, Erjiang& Peng, Geng& Tian, Xin& Chen, Qinghong. 2016. Online Cooperative Promotion and Cost Sharing Policy under Supply Chain Competition. Mathematical Problems in Engineering،Vol. 2016, no. 2016, pp.1-11.
https://search.emarefa.net/detail/BIM-1112053
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
E, Erjiang…[et al.]. Online Cooperative Promotion and Cost Sharing Policy under Supply Chain Competition. Mathematical Problems in Engineering No. 2016 (2016), pp.1-11.
https://search.emarefa.net/detail/BIM-1112053
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
E, Erjiang& Peng, Geng& Tian, Xin& Chen, Qinghong. Online Cooperative Promotion and Cost Sharing Policy under Supply Chain Competition. Mathematical Problems in Engineering. 2016. Vol. 2016, no. 2016, pp.1-11.
https://search.emarefa.net/detail/BIM-1112053
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1112053
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر