Comparison of Dual-Channel Supply Chain Structures: E-Commerce Platform as Different Roles

المؤلفون المشاركون

Wang, Cong
Yang, De-li
Wang, Zhao

المصدر

Mathematical Problems in Engineering

العدد

المجلد 2016، العدد 2016 (31 ديسمبر/كانون الأول 2016)، ص ص. 1-10، 10ص.

الناشر

Hindawi Publishing Corporation

تاريخ النشر

2016-09-06

دولة النشر

مصر

عدد الصفحات

10

التخصصات الرئيسية

هندسة مدنية

الملخص EN

E-commerce platforms can act as an e-tailer or a third-party intermediary that charge a commission and allow manufacturers to sell products on their platform directly.

These two forms of dual-channel supply chain structures have different impacts on decisions and profits of manufacturers and traditional retailers.

This paper establishes different Stackelberg game models for both dual-channel supply chain structures and achieves the equilibrium results.

The results state that both structures can increase the consumer surplus and social welfare.

More importantly, when the platform acts as an e-tailer, the manufacturer and the traditional retailer can form a “win-win” situation.

Nevertheless, when the platform acts as a third-party intermediary allowing manufacturers to sell products on the platform directly, it is bound to harm the interests of the traditional retailer.

نمط استشهاد جمعية علماء النفس الأمريكية (APA)

Wang, Cong& Yang, De-li& Wang, Zhao. 2016. Comparison of Dual-Channel Supply Chain Structures: E-Commerce Platform as Different Roles. Mathematical Problems in Engineering،Vol. 2016, no. 2016, pp.1-10.
https://search.emarefa.net/detail/BIM-1112095

نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)

Wang, Cong…[et al.]. Comparison of Dual-Channel Supply Chain Structures: E-Commerce Platform as Different Roles. Mathematical Problems in Engineering No. 2016 (2016), pp.1-10.
https://search.emarefa.net/detail/BIM-1112095

نمط استشهاد الجمعية الطبية الأمريكية (AMA)

Wang, Cong& Yang, De-li& Wang, Zhao. Comparison of Dual-Channel Supply Chain Structures: E-Commerce Platform as Different Roles. Mathematical Problems in Engineering. 2016. Vol. 2016, no. 2016, pp.1-10.
https://search.emarefa.net/detail/BIM-1112095

نوع البيانات

مقالات

لغة النص

الإنجليزية

الملاحظات

Includes bibliographical references

رقم السجل

BIM-1112095