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Comparison of Dual-Channel Supply Chain Structures: E-Commerce Platform as Different Roles
Joint Authors
Wang, Cong
Yang, De-li
Wang, Zhao
Source
Mathematical Problems in Engineering
Issue
Vol. 2016, Issue 2016 (31 Dec. 2016), pp.1-10, 10 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2016-09-06
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Abstract EN
E-commerce platforms can act as an e-tailer or a third-party intermediary that charge a commission and allow manufacturers to sell products on their platform directly.
These two forms of dual-channel supply chain structures have different impacts on decisions and profits of manufacturers and traditional retailers.
This paper establishes different Stackelberg game models for both dual-channel supply chain structures and achieves the equilibrium results.
The results state that both structures can increase the consumer surplus and social welfare.
More importantly, when the platform acts as an e-tailer, the manufacturer and the traditional retailer can form a “win-win” situation.
Nevertheless, when the platform acts as a third-party intermediary allowing manufacturers to sell products on the platform directly, it is bound to harm the interests of the traditional retailer.
American Psychological Association (APA)
Wang, Cong& Yang, De-li& Wang, Zhao. 2016. Comparison of Dual-Channel Supply Chain Structures: E-Commerce Platform as Different Roles. Mathematical Problems in Engineering،Vol. 2016, no. 2016, pp.1-10.
https://search.emarefa.net/detail/BIM-1112095
Modern Language Association (MLA)
Wang, Cong…[et al.]. Comparison of Dual-Channel Supply Chain Structures: E-Commerce Platform as Different Roles. Mathematical Problems in Engineering No. 2016 (2016), pp.1-10.
https://search.emarefa.net/detail/BIM-1112095
American Medical Association (AMA)
Wang, Cong& Yang, De-li& Wang, Zhao. Comparison of Dual-Channel Supply Chain Structures: E-Commerce Platform as Different Roles. Mathematical Problems in Engineering. 2016. Vol. 2016, no. 2016, pp.1-10.
https://search.emarefa.net/detail/BIM-1112095
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1112095