Le consommateur 2.0 : le connaitre pour mieux le satisfaire

الملخص EN

Knowing the consumer and understanding his buying behavior isimportant for the firm if it wants to anticipate its needs and meet itsexpectations.

But with the evolution of the Web which offers access to an unlimitedamount of information and which allow sharinghis own experience andtalking directly to brands, the consumer, better informed about the firms'products and practices, has changed.

He expresses more requirements andintegrates the Web into his decision making process.

So, today, we aretalking about consumer 2.

0.

, who the firm should imperatively learn toknow to be able to satisfy.