Le consommateur 2.0 : le connaitre pour mieux le satisfaire
Joint Authors
Bin Arab, Iman Hanani
Nuri, Abd al-Nur
Source
La Revue des Sciences Commerciales
Issue
Vol. 16, Issue 2 (31 Dec. 2017), pp.56-70, 15 p.
Publisher
Ecole des Hautes Études Commerciales
Publication Date
2017-12-31
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Topics
Abstract EN
Knowing the consumer and understanding his buying behavior isimportant for the firm if it wants to anticipate its needs and meet itsexpectations.
But with the evolution of the Web which offers access to an unlimitedamount of information and which allow sharinghis own experience andtalking directly to brands, the consumer, better informed about the firms'products and practices, has changed.
He expresses more requirements andintegrates the Web into his decision making process.
So, today, we aretalking about consumer 2.
0.
, who the firm should imperatively learn toknow to be able to satisfy.
American Psychological Association (APA)
Bin Arab, Iman Hanani& Nuri, Abd al-Nur. 2017. Le consommateur 2.0 : le connaitre pour mieux le satisfaire. La Revue des Sciences Commerciales،Vol. 16, no. 2, pp.56-70.
https://search.emarefa.net/detail/BIM-1140477
Modern Language Association (MLA)
Bin Arab, Iman Hanani& Nuri, Abd al-Nur. Le consommateur 2.0 : le connaitre pour mieux le satisfaire. La Revue des Sciences Commerciales Vol. 16, no. 2 (2017), pp.56-70.
https://search.emarefa.net/detail/BIM-1140477
American Medical Association (AMA)
Bin Arab, Iman Hanani& Nuri, Abd al-Nur. Le consommateur 2.0 : le connaitre pour mieux le satisfaire. La Revue des Sciences Commerciales. 2017. Vol. 16, no. 2, pp.56-70.
https://search.emarefa.net/detail/BIM-1140477
Data Type
Journal Articles
Language
French
Notes
Text in French ; abstracts in English.
Record ID
BIM-1140477
