تأثير رأس المال الزبائني في تحسين الميزة التنافسية لمتعاملي الهاتف النقال بالمسيلة : موبيليس، أوريدو، جازي

الملخص EN

The objective of this study is to identify the impact of the capital of customer on the competitive advantage of the mobile phone users in M'sila, as well as the degree of interest in customer capital and competitive advantage.

Therefore, the basic concepts of the variables and dimensions of the study were discussed.

We used The descriptive approach, and the questionnaire was used as a basic tool for collecting information from a sample of 47 administrative entities selected randomly from each mobile market operator (Mobilis, Ooredoo and Djezzy ).

The results of the study confirmed that there is interest in both the capital of the customer and the competitive advantage in an acceptable degree, and the significant effect of the capital of the customer in the competitive advantage of the individuals under the study