Public relations and their role in reputation management and companies' image

الملخص EN

Public relations concept are the basic entrance in communication.

It's considered as one of the main foundations in defining the good image of the institution.

The public relations concept in modern institutions are characterized by basics of a multi-purpose activity.

These multi-purposed activities' main purpose is to build strong and distinguished relationships between the institution and its public, and between the institution and the local community in which it located.

Its main objective is to highlight the good image of the institution as it works to serve the society and achieve the interests of both parties.

Public relations concepts in general in all the institutions seek to provide good channels of communication between the institutions and its public.

Therefore, a lot of institutions believe that their relations with local communities and different audiences are necessary for their success, and good, loyal relationships are the result of public relations programs and plans.

That is why it is the responsibility of public relations to take all that would maintain the important position of the institution so that it seems as it's founded only to serve its audiences and local communities.