Public relations and their role in reputation management and companies' image
Other Title(s)
العالقات العامة و دورها في إدارة السمعة و صورة الشركات
Author
al-Akal, Shuruq Muhammad Abd al-Hadi
Source
Algerian Journal of Mass Media and public Opinion Research
Issue
Vol. 3, Issue 1 (30 Jun. 2020), pp.20-34, 15 p.
Publisher
Publication Date
2020-06-30
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Social Sciences (Multidisciplinary)
Topics
Abstract AR
مفهوم العلاقات العامة هي المدخل الأساسي في التواصل.
يعتبر من الأسس الرئيسية في تحديد الصورة الجيدة للمؤسسة.
يتميز مفهوم العلاقات العامة في المؤسسات الحديثة بأساسيات نشاط متعدد الأغراض.
الغرض الرئيسي من هذه الأنشطة متعددة الأغراض هو بناء علاقات قوية و مميزة بين المؤسسة وعامة الناس، و بين المؤسسة و المجتمع المحلي الذي تقع فيه.
هدفها الرئيسي هو إبراز الصورة الجيدة للمؤسسة لأنها تعمل لخدمة المجتمع و تحقيق مصالح الطرفين.
تسعى مفاهيم العلاقات العامة بشكل عام في جميع المؤسسات إلى توفير قنوات اتصال جيدة بين المؤسسات و الجمهور.
لذلك، تعتقد الكثير من المؤسسات أن علاقاتها مع المجتمعات المحلية و الجماهير المختلفة ضرورية لنجاحها، وأن العلاقات الجيدة و المخلصة هي نتيجة لبرامج و خطط العلاقات العامة.
لهذا السبب تقع على عاتق العلاقات العامة مسؤولية اتخاذ كل ما من شأنه الحفاظ على المركز المهم للمؤسسة بحيث يبدو أنها تأسست فقط لخدمة جماهيرها و المجتمعات المحلية.
Abstract EN
Public relations concept are the basic entrance in communication.
It's considered as one of the main foundations in defining the good image of the institution.
The public relations concept in modern institutions are characterized by basics of a multi-purpose activity.
These multi-purposed activities' main purpose is to build strong and distinguished relationships between the institution and its public, and between the institution and the local community in which it located.
Its main objective is to highlight the good image of the institution as it works to serve the society and achieve the interests of both parties.
Public relations concepts in general in all the institutions seek to provide good channels of communication between the institutions and its public.
Therefore, a lot of institutions believe that their relations with local communities and different audiences are necessary for their success, and good, loyal relationships are the result of public relations programs and plans.
That is why it is the responsibility of public relations to take all that would maintain the important position of the institution so that it seems as it's founded only to serve its audiences and local communities.
American Psychological Association (APA)
al-Akal, Shuruq Muhammad Abd al-Hadi. 2020. Public relations and their role in reputation management and companies' image. Algerian Journal of Mass Media and public Opinion Research،Vol. 3, no. 1, pp.20-34.
https://search.emarefa.net/detail/BIM-1285753
Modern Language Association (MLA)
al-Akal, Shuruq Muhammad Abd al-Hadi. Public relations and their role in reputation management and companies' image. Algerian Journal of Mass Media and public Opinion Research Vol. 3, no. 1 (Jun. 2020), pp.20-34.
https://search.emarefa.net/detail/BIM-1285753
American Medical Association (AMA)
al-Akal, Shuruq Muhammad Abd al-Hadi. Public relations and their role in reputation management and companies' image. Algerian Journal of Mass Media and public Opinion Research. 2020. Vol. 3, no. 1, pp.20-34.
https://search.emarefa.net/detail/BIM-1285753
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1285753