Role of innovation in the development of new products for improving organizational performance : a case study of the Saidal group antibiotical -Medea- Algeria

الملخص EN

Purpose: This study aims to explore the effects of innovations, processes, and products on various aspects of the company's performance in the pharmaceutical sector, including innovation strategies.

Methodology: The study population estimated (153) caders across the directorates of Saidal Group / Antibiotical -Medea, while the study sample amounted to (71) caders.

This sample was selected by the stratified random sampling method.

The results reveal the positive effects of the innovations on the performance of companies in the pharmaceutical industries.