سيميائيات الخطاب الإشهاري : دراسة في الأسس العامة للتحليل السيميائي للملصق الإشهاري في الجزائر

الملخص EN

This piece of work is about the semiotics of advertising discourse, a study in the general foundations of the semiotic analysis of the advertising poster in Algeria.

It deals with the most important tools and procedures adopted in the semiotic analysis of the advertising poster.

By highlighting the role that these tools play in their interaction within a network that fulfills all the methods of mass communication, three researchers who They realized the importance of the poster in passing a letter of evidence in accordance with the requirements of the stated institution.

Therefore, the researcher's interest, through this study, has focused on laying down the general foundations of the semiotic approach to advertising in general, and the advertising poster in particular, within the binaries (text and discourse - structure and function - image and linear format).

The study has yielded substantial results, the most important of which is that the semiotic analysis procedures for the advertising poster do not deviate from the nature of the analysis tools used in general semiotics.

On this basis, the specificity of the publicity label as a semantic phenomenon requires a special approach and careful treatment to avoid falling into unpopular interpretation