تأثير جودة الموقع الإلكتروني على النية نحو الشراء : في ظل الدور الوسيط للثقة في الموقع و الاتجاه نحوه

الملخص EN

This study examines four factors that capture the web-site effectiveness: system quality, information quality, service quality, and attractiveness.

A study Framework is developed relating web-site quality to web-site trust, attitude towards web-sit, and purchase intention.

A questionnaire was developed and distributed to a sample of 413 students.

Structural equation modeling was utilized to test the research hypotheses.

The results indicate that the system quality (usability), information quality (relevance), and attractiveness have positive effect on purchase intention.

Furthermore, the trust and Attitude have positive effect on purchase intention.

In addition to the trust and Attitude are playing a mediating role between some web-site quality determinants and purchase intention.

The research results are very useful, because it offers a framework and practical evidence for e-marketing managers and web-site designers.