التسويق الداخلي و أثره في الانغماس الوظيفي : دراسة تطبيقية على عينة من المصارف التجارية

الملخص EN

The current research aims to identify the extent to which Internal Marketing affects employees' engagement from the employee view point.

A random sample is chosen from employees who are working in Iraqi commercial banks in Basrah.

115 questionnaire were distributed and 102 were returned.

The final number of questionnaires are a 100.

The 5-Point Likert Scale is used due to its points.

The research also used SPPSS V.22 as a tool for data analyzing.

The research reached to a number of conclusions and the important one is there is a significant relationship between Internal Marketing procedures and employees' engagement.

Finally, the research recommends that the commercial banks should put more importance on the procedures of IM.