The effect of restaurant innovativeness on revisit intention for mansoura restaurants customers

الملخص EN

This study aims to investigate the direct effect of restaurant innovativeness on revisit intention for Mansoura restaurants customers.

This study follows post positivism philosophy, a deductive approach and quantitative research method.

A questionnaire was used to collect data from 394 restaurants customers.

Path analysis is employed to test the research hypotheses using Smart PLS 0.3.

The results have confirmed that restaurant innovativeness is positively related to revisit intention.