The effect of restaurant innovativeness on revisit intention for mansoura restaurants customers
Joint Authors
Abd al-Qadir, Abd al-Qadir Muhammad
Muhammad, Muna Ibrahim Dakruri
Mustafa, Muhamad Hani Muhammad
Shalaby, Aya Ibrahim al-Mursi
Source
Egyptian Journal for Commercial Studies
Issue
Vol. 45, Issue 3 (30 Sep. 2021), pp.1-27, 27 p.
Publisher
Mansoura University Faculty of Commerce
Publication Date
2021-09-30
Country of Publication
Egypt
No. of Pages
27
Main Subjects
Topics
Abstract EN
This study aims to investigate the direct effect of restaurant innovativeness on revisit intention for Mansoura restaurants customers.
This study follows post positivism philosophy, a deductive approach and quantitative research method.
A questionnaire was used to collect data from 394 restaurants customers.
Path analysis is employed to test the research hypotheses using Smart PLS 0.3.
The results have confirmed that restaurant innovativeness is positively related to revisit intention.
American Psychological Association (APA)
Abd al-Qadir, Abd al-Qadir Muhammad& Muhammad, Muna Ibrahim Dakruri& Mustafa, Muhamad Hani Muhammad& Shalaby, Aya Ibrahim al-Mursi. 2021. The effect of restaurant innovativeness on revisit intention for mansoura restaurants customers. Egyptian Journal for Commercial Studies،Vol. 45, no. 3, pp.1-27.
https://search.emarefa.net/detail/BIM-1357622
Modern Language Association (MLA)
Abd al-Qadir, Abd al-Qadir Muhammad…[et al.]. The effect of restaurant innovativeness on revisit intention for mansoura restaurants customers. Egyptian Journal for Commercial Studies Vol. 45, no. 3 (2021), pp.1-27.
https://search.emarefa.net/detail/BIM-1357622
American Medical Association (AMA)
Abd al-Qadir, Abd al-Qadir Muhammad& Muhammad, Muna Ibrahim Dakruri& Mustafa, Muhamad Hani Muhammad& Shalaby, Aya Ibrahim al-Mursi. The effect of restaurant innovativeness on revisit intention for mansoura restaurants customers. Egyptian Journal for Commercial Studies. 2021. Vol. 45, no. 3, pp.1-27.
https://search.emarefa.net/detail/BIM-1357622
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1357622
