العلاقة بين إدارة العلاقة مع الزبون وولاء الزبائن وتنافسية البنك: دراسة حالة الوكالة البنكية CPA مغنية

الملخص EN

This study aimed to determine the relationship between customer relationship management, loyalty, and competitiveness of banks.

a questionnaire was distributed to a sample of 80 CPA clients of Maghnia agency.

the data was also processed using the SPSS statistical program.

the study concluded with a number of results, the most important were: there is a direct and strong relationship between customer relationship management and loyalty, and there is a direct and strong relationship between customer relationship management and competition as well.