The role of perceived novelty the perceived value of a product design on consumer responses

الملخص EN

The objective of this research is therefore to treat the effect of the perceived modernity of product design and its perceived value on consumer's attitudes towards it, where the study was conducted on a sample consisted of 159 students.

the results obtained show that the product design novelty influences directly perceived value and indirectly attitude toward product design.

the proposal model added attitude as a mediator between perceived values and purchases intention.

research implication and managerial applications are discussed.