The role of perceived novelty the perceived value of a product design on consumer responses
Other Title(s)
دور الحداثة المدركة والقيمة المدركة لتصميم المنتج على استجابات المستهلك
Joint Authors
Source
Journal of Financial, Accounting and Managerial Studies
Issue
Vol. 9, Issue 1 (30 Jun. 2022), pp.284-295, 12 p.
Publisher
Université Larbi Ben M'hidi Oum El Bouaghi Laboratoire COFIFAS
Publication Date
2022-06-30
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Topics
Abstract AR
يهدف هذا البحث إلى معالجة تأثير الحداثة المدركة لتصميم المنتج وقيمته المدركة على مواقف المستهلكين تجاهه، حيث أجريت الدراسة على عينة مكونة من 159 طالب.
تظهر النتائج التي تم الحصول عليها أن حداثة تصميم المنتج تؤثر على القيمة المدركة بشكل مباشر وبشكل غير مباشر على الموقف تجاه تصميم المنتج.
كما أن نموذج الدراسة المقترح أضاف الموقف كوسيط بين القيمة المدركة ونية الشراء.
كما تمت مناقشة نتائج البحث والآثار المترتبة عنها.
Abstract EN
The objective of this research is therefore to treat the effect of the perceived modernity of product design and its perceived value on consumer's attitudes towards it, where the study was conducted on a sample consisted of 159 students.
the results obtained show that the product design novelty influences directly perceived value and indirectly attitude toward product design.
the proposal model added attitude as a mediator between perceived values and purchases intention.
research implication and managerial applications are discussed.
American Psychological Association (APA)
Jilali, Shafiq& Belboula, Imene. 2022. The role of perceived novelty the perceived value of a product design on consumer responses. Journal of Financial, Accounting and Managerial Studies،Vol. 9, no. 1, pp.284-295.
https://search.emarefa.net/detail/BIM-1378715
Modern Language Association (MLA)
Jilali, Shafiq& Belboula, Imene. The role of perceived novelty the perceived value of a product design on consumer responses. Journal of Financial, Accounting and Managerial Studies Vol. 9, no. 1 (Jun. 2022), pp.284-295.
https://search.emarefa.net/detail/BIM-1378715
American Medical Association (AMA)
Jilali, Shafiq& Belboula, Imene. The role of perceived novelty the perceived value of a product design on consumer responses. Journal of Financial, Accounting and Managerial Studies. 2022. Vol. 9, no. 1, pp.284-295.
https://search.emarefa.net/detail/BIM-1378715
Data Type
Journal Articles
Language
English
Notes
Includes appendics : p. 295
Record ID
BIM-1378715
