The role of electronic marketing in promoting the products of the national industry in Iraq
المؤلف
المصدر
Iraq Journal of Market Research and Consumer Protection
العدد
المجلد 14، العدد 1 (30 يونيو/حزيران 2022)، ص ص. 1-14، 14ص.
الناشر
جامعة بغداد مركز بحوث السوق و حماية المستهلك
تاريخ النشر
2022-06-30
دولة النشر
العراق
عدد الصفحات
14
التخصصات الرئيسية
التسويق
تكنولوجيا المعلومات وعلم الحاسوب
الموضوعات
الملخص EN
The research aims to clarify the role of electronic marketing and what it can achieve in promoting the products of the national industry in Iraq.
marketing channel depends on modern communication and information technology that industrial and metal companies can use in promoting and selling their products along with traditional marketing outlets.
to achieve the objectives of the research, a questionnaire was used, which consists of three axes, the first includes the personal data of the sample (gender, age, educational attainment, place of residence, marital status, income level), while the second axis includes various questions about the products of the national industry.
third axis includes questions to analyze the role of E-marketing in promoting for the products of the national industry, the validity of the tool was confirmed using the validity of the arbitrators, as well as the reliability of the tool was confirmed using the Cronbach’s alpha coefficient, where the total value of stability was (0.93), which is a very high degree, it was distributed to (1810) consumers from the city of Baghdad.
then data was analyzed using the SAS statistical program.
the research concluded that e-marketing affects the promoting the products of the national industry through its contribution to the rapid delivery of the national product to consumers, reducing costs, time and effort, and facilitating the production system, plus to simplified electronic reservation of the national product.
the research recommends that national industry companies should build and develop their own websites on the internet to enhance their presence in the electronic market and communicate with current and prospective customers to expand market share and increase profits.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Hiyali, Ala Nabil. 2022. The role of electronic marketing in promoting the products of the national industry in Iraq. Iraq Journal of Market Research and Consumer Protection،Vol. 14, no. 1, pp.1-14.
https://search.emarefa.net/detail/BIM-1380906
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Hiyali, Ala Nabil. The role of electronic marketing in promoting the products of the national industry in Iraq. Iraq Journal of Market Research and Consumer Protection Vol. 14, no. 1 (2022), pp.1-14.
https://search.emarefa.net/detail/BIM-1380906
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Hiyali, Ala Nabil. The role of electronic marketing in promoting the products of the national industry in Iraq. Iraq Journal of Market Research and Consumer Protection. 2022. Vol. 14, no. 1, pp.1-14.
https://search.emarefa.net/detail/BIM-1380906
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references : p. 13-14
رقم السجل
BIM-1380906
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر