The role of electronic marketing in promoting the products of the national industry in Iraq
Author
Source
Iraq Journal of Market Research and Consumer Protection
Issue
Vol. 14, Issue 1 (30 Jun. 2022), pp.1-14, 14 p.
Publisher
University of Bagdad Market Research and Consumer Protection Center
Publication Date
2022-06-30
Country of Publication
Iraq
No. of Pages
14
Main Subjects
Marketing
Information Technology and Computer Science
Topics
Abstract EN
The research aims to clarify the role of electronic marketing and what it can achieve in promoting the products of the national industry in Iraq.
marketing channel depends on modern communication and information technology that industrial and metal companies can use in promoting and selling their products along with traditional marketing outlets.
to achieve the objectives of the research, a questionnaire was used, which consists of three axes, the first includes the personal data of the sample (gender, age, educational attainment, place of residence, marital status, income level), while the second axis includes various questions about the products of the national industry.
third axis includes questions to analyze the role of E-marketing in promoting for the products of the national industry, the validity of the tool was confirmed using the validity of the arbitrators, as well as the reliability of the tool was confirmed using the Cronbach’s alpha coefficient, where the total value of stability was (0.93), which is a very high degree, it was distributed to (1810) consumers from the city of Baghdad.
then data was analyzed using the SAS statistical program.
the research concluded that e-marketing affects the promoting the products of the national industry through its contribution to the rapid delivery of the national product to consumers, reducing costs, time and effort, and facilitating the production system, plus to simplified electronic reservation of the national product.
the research recommends that national industry companies should build and develop their own websites on the internet to enhance their presence in the electronic market and communicate with current and prospective customers to expand market share and increase profits.
American Psychological Association (APA)
al-Hiyali, Ala Nabil. 2022. The role of electronic marketing in promoting the products of the national industry in Iraq. Iraq Journal of Market Research and Consumer Protection،Vol. 14, no. 1, pp.1-14.
https://search.emarefa.net/detail/BIM-1380906
Modern Language Association (MLA)
al-Hiyali, Ala Nabil. The role of electronic marketing in promoting the products of the national industry in Iraq. Iraq Journal of Market Research and Consumer Protection Vol. 14, no. 1 (2022), pp.1-14.
https://search.emarefa.net/detail/BIM-1380906
American Medical Association (AMA)
al-Hiyali, Ala Nabil. The role of electronic marketing in promoting the products of the national industry in Iraq. Iraq Journal of Market Research and Consumer Protection. 2022. Vol. 14, no. 1, pp.1-14.
https://search.emarefa.net/detail/BIM-1380906
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 13-14
Record ID
BIM-1380906