Cities brand industry

الملخص EN

The Brand is the identity that characterize each city by geographical, architectural, cultural characteristics…It is used to build positive perceptions of the city with a view to encouraging its tourism.

Building a city brand is a long - term process that requires strategic planning based primarily on integrated marketing communication.

Among the Arab countries that have tried to build a brand, Jordan has relied on strategic plans that have taken advantage of all their: geographical, cultural, human components.

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in order to promote its tourism.