Cities brand industry
Author
Source
Revue des Sciences de l'Homme et de la Société
Issue
Vol. 11, Issue 1 (31 Mar. 2022), pp.787-802, 16 p.
Publisher
Mohamed Khider University of Biskra Faculty of Human and Social Sciences
Publication Date
2022-03-31
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Economics & Business Administration (Multidisciplinary)
Topics
Abstract EN
The Brand is the identity that characterize each city by geographical, architectural, cultural characteristics…It is used to build positive perceptions of the city with a view to encouraging its tourism.
Building a city brand is a long - term process that requires strategic planning based primarily on integrated marketing communication.
Among the Arab countries that have tried to build a brand, Jordan has relied on strategic plans that have taken advantage of all their: geographical, cultural, human components.
.
.
in order to promote its tourism.
American Psychological Association (APA)
Guishi, Lutfi Ali. 2022. Cities brand industry. Revue des Sciences de l'Homme et de la Société،Vol. 11, no. 1, pp.787-802.
https://search.emarefa.net/detail/BIM-1384014
Modern Language Association (MLA)
Guishi, Lutfi Ali. Cities brand industry. Revue des Sciences de l'Homme et de la Société Vol. 11, no. 1 (Mar. 2022), pp.787-802.
https://search.emarefa.net/detail/BIM-1384014
American Medical Association (AMA)
Guishi, Lutfi Ali. Cities brand industry. Revue des Sciences de l'Homme et de la Société. 2022. Vol. 11, no. 1, pp.787-802.
https://search.emarefa.net/detail/BIM-1384014
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1384014
