Evaluating marketing performance metrics from the point of view of telecom operators managers in Algeria : comparative study

المؤلفون المشاركون

Bu Diyaf, Ilyas
Sharafi, Munsif

المصدر

Journal of Contemporary Business and Economic Studies

العدد

المجلد 5، العدد 3 (31 ديسمبر/كانون الأول 2022)، ص ص. 67-83، 17ص.

الناشر

جامعة ابن خلدون تيارت الملحقة الجامعية قصر الشلالة

تاريخ النشر

2022-12-31

دولة النشر

الجزائر

عدد الصفحات

17

التخصصات الرئيسية

التسويق

الموضوعات

الملخص EN

This study aims to measure the differences in marketing performance indicators between telecom operators in Algeria.

On the basis of three approaches; the descriptive, inductive and comparative approach, we tried to answer the main question and carry out the empirical study.

For data collection, we use a questionnaire of sample of 67 agencies and some short interviews with managers, as well as some reports about telecoms market published by ARPCE.

To test the hypothesis, we use the one-way ANOVA test.

Finally, we have found that there are no significant differences between telecom operators in developing the marketing performance indicators except the difference between OTA and WTA in Market share and innovation.

نمط استشهاد جمعية علماء النفس الأمريكية (APA)

Bu Diyaf, Ilyas& Sharafi, Munsif. 2022. Evaluating marketing performance metrics from the point of view of telecom operators managers in Algeria : comparative study. Journal of Contemporary Business and Economic Studies،Vol. 5, no. 3, pp.67-83.
https://search.emarefa.net/detail/BIM-1389548

نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)

Bu Diyaf, Ilyas& Sharafi, Munsif. Evaluating marketing performance metrics from the point of view of telecom operators managers in Algeria : comparative study. Journal of Contemporary Business and Economic Studies Vol. 5, no. 3 (2022), pp.67-83.
https://search.emarefa.net/detail/BIM-1389548

نمط استشهاد الجمعية الطبية الأمريكية (AMA)

Bu Diyaf, Ilyas& Sharafi, Munsif. Evaluating marketing performance metrics from the point of view of telecom operators managers in Algeria : comparative study. Journal of Contemporary Business and Economic Studies. 2022. Vol. 5, no. 3, pp.67-83.
https://search.emarefa.net/detail/BIM-1389548

نوع البيانات

مقالات

لغة النص

الإنجليزية

الملاحظات

Includes appendices : p. 83

رقم السجل

BIM-1389548