Evaluating marketing performance metrics from the point of view of telecom operators managers in Algeria : comparative study

Joint Authors

Boudiaf, Ilyes
Sharafi, Munsif

Source

Journal of Contemporary Business and Economic Studies

Issue

Vol. 5, Issue 3 (31 Dec. 2022), pp.67-83, 17 p.

Publisher

University Ibn Khaldoun Tiaret Ksar-Chellala Annex

Publication Date

2022-12-31

Country of Publication

Algeria

No. of Pages

17

Main Subjects

Marketing

Topics

Abstract EN

This study aims to measure the differences in marketing performance indicators between telecom operators in Algeria.

On the basis of three approaches; the descriptive, inductive and comparative approach, we tried to answer the main question and carry out the empirical study.

For data collection, we use a questionnaire of sample of 67 agencies and some short interviews with managers, as well as some reports about telecoms market published by ARPCE.

To test the hypothesis, we use the one-way ANOVA test.

Finally, we have found that there are no significant differences between telecom operators in developing the marketing performance indicators except the difference between OTA and WTA in Market share and innovation.

American Psychological Association (APA)

Boudiaf, Ilyes& Sharafi, Munsif. 2022. Evaluating marketing performance metrics from the point of view of telecom operators managers in Algeria : comparative study. Journal of Contemporary Business and Economic Studies،Vol. 5, no. 3, pp.67-83.
https://search.emarefa.net/detail/BIM-1389548

Modern Language Association (MLA)

Boudiaf, Ilyes& Sharafi, Munsif. Evaluating marketing performance metrics from the point of view of telecom operators managers in Algeria : comparative study. Journal of Contemporary Business and Economic Studies Vol. 5, no. 3 (2022), pp.67-83.
https://search.emarefa.net/detail/BIM-1389548

American Medical Association (AMA)

Boudiaf, Ilyes& Sharafi, Munsif. Evaluating marketing performance metrics from the point of view of telecom operators managers in Algeria : comparative study. Journal of Contemporary Business and Economic Studies. 2022. Vol. 5, no. 3, pp.67-83.
https://search.emarefa.net/detail/BIM-1389548

Data Type

Journal Articles

Language

English

Notes

Includes appendices : p. 83

Record ID

BIM-1389548