The impact of digital marketing as an intermediate variable in the relationship between sustainable supply chain management practices and the sustainable performance of electrical and electronic device manufacturers
المؤلف
Abd al-Al, Abd al-Al Abd Allah
المصدر
Journal of Commercial and Environmental Studies
العدد
المجلد 13، العدد 2 (30 إبريل/نيسان 2022)، ص ص. 1117-1193، 77ص.
الناشر
جامعة قناة السويس كلية التجارة-الإسماعيلية
تاريخ النشر
2022-04-30
دولة النشر
مصر
عدد الصفحات
77
التخصصات الرئيسية
الموضوعات
الملخص EN
The study aimed to identify the relationship between sustainable supply chain management practices and the sustainable performance of the organization when mediating digital marketing by applying to electrical and electronic device manufacturers, and the study was conducted on a sample of 390 individual marketing, procurement, and store managers of the companies studied.
Using the AMOS structural construction equation to test the relationship between the study variables shows a positive moral correlation between sustainable supply chain management practices and the sustainable performance of in-practice food manufacturers and digital marketing.
Statistical analysis results have shown a positive moral impact of sustainable supply chain management practices on both digital marketing and the organization's sustainable performance and a positive moral impact of digital marketing on the organization's sustainable performance.
Finally, the study found that digital marketing mediates the relationship between sustainable supply chain management practices and the organization's sustainable performance.
In the light of the study results, a set of recommendations was proposed that could contribute to supporting and strengthening the role of both the sustainable supply chain.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Abd al-Al, Abd al-Al Abd Allah. 2022. The impact of digital marketing as an intermediate variable in the relationship between sustainable supply chain management practices and the sustainable performance of electrical and electronic device manufacturers. Journal of Commercial and Environmental Studies،Vol. 13, no. 2, pp.1117-1193.
https://search.emarefa.net/detail/BIM-1394341
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Abd al-Al, Abd al-Al Abd Allah. The impact of digital marketing as an intermediate variable in the relationship between sustainable supply chain management practices and the sustainable performance of electrical and electronic device manufacturers. Journal of Commercial and Environmental Studies Vol. 13, no. 2 (Apr. 2022), pp.1117-1193.
https://search.emarefa.net/detail/BIM-1394341
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Abd al-Al, Abd al-Al Abd Allah. The impact of digital marketing as an intermediate variable in the relationship between sustainable supply chain management practices and the sustainable performance of electrical and electronic device manufacturers. Journal of Commercial and Environmental Studies. 2022. Vol. 13, no. 2, pp.1117-1193.
https://search.emarefa.net/detail/BIM-1394341
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1394341
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر