The impact of digital marketing as an intermediate variable in the relationship between sustainable supply chain management practices and the sustainable performance of electrical and electronic device manufacturers
Author
Abd al-Al, Abd al-Al Abd Allah
Source
Journal of Commercial and Environmental Studies
Issue
Vol. 13, Issue 2 (30 Apr. 2022), pp.1117-1193, 77 p.
Publisher
Suez Canal University College of Commerce Ismailia
Publication Date
2022-04-30
Country of Publication
Egypt
No. of Pages
77
Main Subjects
Topics
Abstract EN
The study aimed to identify the relationship between sustainable supply chain management practices and the sustainable performance of the organization when mediating digital marketing by applying to electrical and electronic device manufacturers, and the study was conducted on a sample of 390 individual marketing, procurement, and store managers of the companies studied.
Using the AMOS structural construction equation to test the relationship between the study variables shows a positive moral correlation between sustainable supply chain management practices and the sustainable performance of in-practice food manufacturers and digital marketing.
Statistical analysis results have shown a positive moral impact of sustainable supply chain management practices on both digital marketing and the organization's sustainable performance and a positive moral impact of digital marketing on the organization's sustainable performance.
Finally, the study found that digital marketing mediates the relationship between sustainable supply chain management practices and the organization's sustainable performance.
In the light of the study results, a set of recommendations was proposed that could contribute to supporting and strengthening the role of both the sustainable supply chain.
American Psychological Association (APA)
Abd al-Al, Abd al-Al Abd Allah. 2022. The impact of digital marketing as an intermediate variable in the relationship between sustainable supply chain management practices and the sustainable performance of electrical and electronic device manufacturers. Journal of Commercial and Environmental Studies،Vol. 13, no. 2, pp.1117-1193.
https://search.emarefa.net/detail/BIM-1394341
Modern Language Association (MLA)
Abd al-Al, Abd al-Al Abd Allah. The impact of digital marketing as an intermediate variable in the relationship between sustainable supply chain management practices and the sustainable performance of electrical and electronic device manufacturers. Journal of Commercial and Environmental Studies Vol. 13, no. 2 (Apr. 2022), pp.1117-1193.
https://search.emarefa.net/detail/BIM-1394341
American Medical Association (AMA)
Abd al-Al, Abd al-Al Abd Allah. The impact of digital marketing as an intermediate variable in the relationship between sustainable supply chain management practices and the sustainable performance of electrical and electronic device manufacturers. Journal of Commercial and Environmental Studies. 2022. Vol. 13, no. 2, pp.1117-1193.
https://search.emarefa.net/detail/BIM-1394341
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1394341