The importance of a strong organizational culture and the HR's role in developing a positive organizational culture : the case of Nestlé in Egypt

الملخص EN

The current economic and cultural domain and the society in general are subject to major changes that create an extremely competitive environment.

All members of any organization are obliged to adapt to these changes in order to achieve competitive advantage for their organization.

Experts give organizational culture great importance as they believe that it is essential to achieve the organization's success.

This research examines the importance of a strong organizational culture as a tool for managing, improving and enhancing the performance of the employees and the role of the HR in developing a positive organizational culture by using Nestlé Company in Egypt as a case study.