قياس أثر أبعاد جودة التجربة السياحية على نشر الكلمة المنطوقة الإلكترونية الإيجابية للمقصد السياحي

الملخص EN

This study aims to determine the effects of the tourism experiences quality dimention.

(hedonism, esthetics, peace of mind, services provided) to spreading positive electronic word-of-mouth about Algerian tourist attractions (cultural heritage destinations, the mountain and forest destination, the beach and sea destination and medical tourism destination).

for this purpose, an online survey was made available on the Facebook website, a total of 521 electronic forms were acquired, and 512 were assessed using statistical programs (SPSS.

V 28).

the findings revealed a significant positive correlation among the study variables, and significant positive impact of the tourism experience quality dimensions on positive electronic word-of-mouth spreading about Algerian tourism destinations.

as a consequence, the study finds out that enhancing the dimensions of the tourism experiences quality is crucial for a destination to enhance its performance and maintain its competitiveness.